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Doing your most creative work doesn’t come with a guarantee of success. But there is a pattern to who succeeds and who doesn’t. The pattern is this: Engaging in the consistent practice of shipping your creative work. In this episode, I have the honor of speaking with the legendary marketer Seth Godin. Throughout this profound interview, Seth shares principles and stories from his book, The Practice. Prepare for a paradigm shift in the way you perceive your creative work!


Resources Mentioned in this Episode:

▶ Purchase The Practice on Amazon
▶ Visit Seth’s Blog
▶ Seth’s Podcast: Akimbo
▶ altMBA Leadership Workshop
▶ Akimbo Marketing Seminar
✅ Next Step: Discover What You’re Meant to Do


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I have 4 questions about the show that I’d love for you to answer.

ANSWER ALEX’S 4 QUESTIONS