If you want to grow personally and professionally, you need to gain clarity. Paul J Daly shows us the most powerful thing you can do as an entrepreneur; clarify your message!

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The Power Of Clarity And Why It Matters with Paul J. Daly

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What business clarity means:

Good business starts with clarity. Clarity is mostly about perspective. Without knowing where you are today you cannot figure out how to get where you want to go.
Clarity and perspective in my business helped to get my team on the same page. When things are complicated people tune out so I needed to rally around clarity and make the holistic strategy simple and easy to understand.

How did you figure out how to get that clarity for your business?

Back in 2003, I read 2 books: Small business for dummies and the E-myth. The e-myth the book is all about running a business that runs on a system. Create your system so clearly that the most unqualified person would be able to complete the task. Your business should be able to run without you involved in everything.
Even if you are a solo-preneur, you need to start this way. Although it may only be you, you need to structure your business for growth so it is ready to add employees and you already have the clarity ready to share with employees.

Related Content: Getting More out of Life and Business with Nathan Ingram

Clarity in messaging:

On a lot of website’s companies will put small paragraphs on their front page about what they do but the clarity message should be a short sentence, maximum 1-2 sentences. Clear and concise! Paul’s mission: Pursue Clarity; Nike: Just Do It, Salvation Army: Others

Defining your clarity is 1% inspiration and 99% perspiration.

Final thought:

Clarify your meaning and purpose in life, happiness is not the goal. Pursue meaning in your life and let the bi-product be happiness.

About Paul J Daly:

Paul is the founder/CEO/Creative Director of Congruent, a brand-first integrated marketing agency.

Paul is a husband and father of 3 children.

To learn more about Paul visit PaulJDaly.com.

Resources Mentioned in this Episode:

Have you established clarity in your life, business, and messaging?