The relevance of Apple/Android smartphone applications is something I have been questioning recently. Are apps really necessary? I don’t always think so. But, many people do not share this thought.

Apps are an every-day part of life, right? Maybe, but maybe not.

My question has been this, is the idea of an app relevant any longer? I mean, who wants another app? It’s almost annoying when people ask me to download theirs.

The apps I’ve downloaded recently have been for one of two specific reasons. I’m either seeking to add more functionality to my iPhone or I’m downloading something banking or privacy related. But, I don’t want an app for anything that I can simply visit a website for that will lead me to the same result.

In a post I published a few months ago, I mentioned a quote from Mobile World Congress (MWC18):

“We will see less reliance on apps. More reliance on smooth native web experiences. More flexibility for rich media.”

For the first time since the launching of the Apple app store, the total number of apps decreased.

The Apple App Store’s total number of apps available decreased in 2017. This was the first time in the history Apple’s App store that this happened. iOS apps in the App Store shrank to 2.1 million over the course of 2017, after beginning the year at 2.2 million. (According to the analytics company Appfigures.)

Why are there fewer apps on Apple’s app store in 2018?

A perfect example that helps explain the reason there are less apps in 2018 than in 2017 is Twitter. Twitter recently released a new lite version of its website on mobile devices. Have you used it? It’s way better than their official app. The fact that Twitter is putting more into optimizing their mobile website than on their app should tell us something.

I bring all of this up, not to say, “I told you so”, but to give you a new idea that will save you a ton of time and money…

How many times have you, or a friend of your said, “Dude, I have an app idea!” We’ve all heard or said this, many times.

Building apps is difficult, time-consuming and requires a ton of updating. But, in today’s world, you can build a mobile website that can achieve the same thing as most apps. Not only can you achieve the same results, you can do it in a fraction of the time at a fraction of the cost.

Next time you have an app idea ask yourself the following question instead. “Could I achieve the same result with a mobile website instead of an app?”

A website optimized for mobile will save you hundreds of hours and thousands of dollars! AND, it will lead to better engagement.

You’ll always have more success getting someone to visit a website vs downloading a new app. That’s the last thing we all want at this point.

For more information on this topic, be sure to download my new app from the app store… Just kidding. Thanks for reading!