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In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Wes Gay on the topic of gaining more paying clients. Wes shares the framework for earning more paying clients that WORKS.

The Framework for Earning More Paying Clients


Wes shares his vast knowledge of customer acquisition. He has a background in marketing and his StoryBrand Certified Guide status.

We cover using storytelling in your business (and how that works) along with always seeking to provide value. The goal for every business owner needs to be to add value. When you add value, you earn customers.

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Are you clear with what you want for your potential customers? Is it easy to understand and follow so they can become a paying customer? Or is it confusing and complicated? Clarity is key!

Wes drops some wisdom bombs on us in this interview! These are points that will lead to you earning more paying clients. If you’re looking to gain more clients and grow your business, this interview is for you.

About Wes Gay:

Wes is the founder and CEO of Wes helps you navigate your way to business growth with the StoryBrand framework. You can schedule a call with him directly through his website.

Resources Mentioned in this Episode:

  • Building a StoryBrand – The book that makes marketing easy:

Don’t have time to read another book? No worries! Click here to listen to the summary of Building A Story Brand in 12 minutes for free! (Creating a Brand’s exclusive affiliate link:

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