Leading with Value

Alex Sanfilippo guesting on Innovabuzz Podcast

In this episode, I’m really excited to have as my guest, Alex Sanfilippo, host of the Creating a Brand Podcast, and founder of PodMatch, which automatically matches ideal podcast hosts and guests for interviews.

Alex has worked in real estate investing and in aerospace; he started a blog and built that into a multi-author blog with more than 130 writers on it. He also recently launched PodcastSOP.com, a software service for podcasters to manage the workflow of each new episode release.

In our discussion, Alex talked to me about:

How to focus your podcast on your dream listener (and that’s a model for focusing your business on your dream client)
The importance of a media pack or podcast one-sheet for landing speaking or podcast guest spots
Seek to be a person of value first
Wade Galt in episode 450 introduced us to Alex.

Listen Here