Building a Brand Through Podcasting

Alex Sanfilippo on Terminal Value Podcast

Doug and Alex have an excellent discussion about podcasting and using podcasts to build a brand.

At first glance, it can seem like the podcast medium is too crowded. However, Alex breaks it down by filtering out the inactive podcasts and the ones with less than 10 episodes published.

The net result is a much smaller community than you might imagine of active podcasts. This means that now is an exceptional time to launch your podcast and build a personal brand.

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