Your Brand Amplified

Alex Sanfilippo on Your Brand Amplified Podcast

I started my first business at the age of 10. I began selling used golf balls in my neighborhood and realized that I enjoyed generating sales and keeping track of profit margins. (Yes, odd for a 10-year-old!)

Fast forward to my late teen years, and I launched a technology company that created virtual tours of properties listed for sale on the MLS. I fell in love with real estate and decided to invest as soon as I turned 18. REI was a short-lived career choice due to the 2007 – 2009 recession. (Yes, I lost a TON of money.)

I pivoted to an industry that was thriving during the recession years.

I got my foot in the door (Thanks, dad!) at an aerospace company. I was a part-time receiving clerk who broke down boxes and took out the trash. (Humbling for a guy who was on the way to the Forbes 30 under 30 list!)

I discovered a passion for aerospace and corporate business. I worked my way up in the industry and eventually became a senior executive in a large publicly traded aerospace organization.

After 15 years, I decided to return to my first love of entrepreneurship. Here is some of what I’ve done (Note: I started working on some entrepreneurial ventures three years before leaving aerospace.)

I got into a lot of fun things. Including building a globally ranked Christian multi-author blog ( with more than 130 writers creating daily content. I did some web design. I traveled all around the USA, speaking at conferences. I was coaching people wanting to start their own businesses/side hustles.

I loved coaching. It inspired me to launch my podcast, Creating a Brand. (Now a top 20 entrepreneurship podcast on Apple!)

This finally brings us to the present day. On March 10th, 2020, I had the idea for On June 15th, 2020, we launched it into early beta. (Bootstrapped, lean SaaS startup!)

On September 27, 2021, we launched our second podcasting software,

I now spend my time adding value to people’s lives by being a guest on podcasts!

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