Being a Guest on the Creating a Brand Podcast

First off, thank you for your interest in begin a guest on the Creating a Brand Podcast!

Highlight Information:

#1. We aim to add value to our audience through interviewing guests about their journey/experience.
#2. The flow of our episodes is organic conversation. No scripted questions. (30-40 minute interview)
#3. We want you to talk about what you’re passionate about.

Please read the details below so you can have a better understanding of our podcast.

Below we’ll answer the following questions:

  • What’s the topic?
  • What’s the format?
  • Who’s our listener?
  • What else do I need to know?

Once you finish reading, don’t forget to fill out the form at the end of the page!

What’s the topic?

The topic varies but all are focused on education and inspiration built on the topic of creating a brand; basically, anything pertaining to creating a brand. We’ve had guests talk about growing their twitter following all the way to legal aspects of creating a brand or company. If your topic educates and inspires, you’re on the right track!


What’s the format?

Our podcast episode format is a 40-minute organic conversation talking about the guest’s journey and what they’ve learned along the way, they talk about their area of expertise.

  • 25-35 minute ORGANIC conversation (Q&A style) between the host and the guest.
  • We want the guest to share their story and knowledge on the topic that is selected.
  • The interview itself is focused on delivering actionable principles and points from the life experience of the guest.

The format of the show:

  • Intro (Alex talks about you and the episode)
  • Interview (Our organic conversation with you)
  • Outro (Alex recaps our conversation and share more details about you)

After recording, Alex adds a quick intro explain who you are and what you do. Because of this, when you (the guest) are on the podcast, we just straight into the content, just a very brief introduction. (Alex will cover it in the intro)

The interview ends as quickly as it begins, just a quick “Thanks for being on the show” Then Alex closes out the episode with explaining where our guests can find out more about you.

When we stay “thanks for being on the show” and close out the main part of it, we’ll have a short (awkward) pause, then Alex will ask you one last question. “Give us one more thing to share exclusively with the Creating a Brand Community” – This is your golden nugget that you can offer exclusively for our community. It’s an on the spot question, and we like it that way!


Who’s our listener?

Let us introduce you to our listeners, Adam and his friends.

Adam and his friends are all in their mid-twenties. Like many millennials today, each of these individuals are unsatisfied with the status quo for what their professional lives should look like. Each of them was told, go to school then get a 9-5 job. Now this group of individuals are all go-getters; so, they each landed great jobs, that they enjoy. But, deep down they all feel like something is missing.

This is when Adam decided to start a side hustle and his friends all decided to do the same for themselves. The goal for each of them is to grow their brands. For some, it’s a product/service they are providing, for others, it’s a personal brand. The end goal is all the same though, they want to leave their full-time jobs in Corporate America and be in business for themselves so they can focus on their passion.

Then one day, Adam found the Creating a Brand Podcast. He instantly found the inspiration and education that he needed to take his brand further! The organic conversations between the hosts and guests were full of actionable tips and inspiration – Adam finally found what he was looking for!

Adam was excited about finding the Creating a Brand Podcast. He quickly shared it with his friends as each of them are in the same boat as he is with creating their brands. Some are part of startup companies; others are creating their own product or service to offer. Regardless, this podcast impacts them just as much as it has impacted Adam!


What else do I need to know?

  • Please avoid using curse words during the interview. (Let’s keep it clean!)
  • Please make sure that you have a mic or podcasting set up to ensure that we have good sound quality.
  • Remember it’s all about adding value. Share everything you can that’s going to help someone go further!