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About DailyPS and Why They're Here
DailyPS is a multi-author Christian blog focused on sharing content that spreads love and encouragement.DailyPS has over 1500 blog posts written by over 100 authors. DailyPS came to Creating a Brand because they were having problems growing their following and finding their identity as a brand. Lastly, they wanted to grow their team of authors.
What Creating a Brand helped DailyPS Accomplish
Social Media Strategy
We helped them establish and organize their social media content "style" by having content that flows similarly and can be easily recognized by their followers. We also incorporated a automated posting schedule which increased their engagement.
DailyPS originally had a complex WordPress theme. (More of a magazine feel) But, their blog strategy and content itself was very simple and engaging. There was no need for all of the "extra." We simplified their layout and brought it up to 2019 standards.
Accelerated Team Growth
DailyPS is 100% volunteer based. Not even the leadership team is paid. With that said, their biggest struggle was finding new authors who wanted to write. We helped them create a strong call to action for people to submit blog posts. As a result, they now have plenty of writers and they are finding DailyPS, not the other way around.
Increased Brand Recognition
Through SEO, site quality and social media strategy, DailyPS is receiving more organic traffic.
Globally Ranked Blog
DailyPS received a ranking as a top 100 Christian blog worldwide by one of the top website rating companies.
All Goals Reached
As a result, Creating a Brand was able to help DailyPS reach their 2018 targets/goals.