On March 10th, 2020, I had the idea for a software as a service (SaaS) business called PodMatch. (Shoutout to Alecia for coming up with the name) My business partner, Jesse, and I launched the product into early beta on June 15th, 2020. Fast forward one year later, and we’re serving tens of thousands of members. Needless to say, I’ve learned a lot about building a successful SaaS business since our initial launch!

One Super Important I’ve learned about building a successful SaaS business:

I’ve learned a lot more than just this one lesson, which I will share later, but right now, there is one that is heavily weighing on my mind that I wanted to share with you because I know it will add extreme value to your business, no matter what kind of business it is.

HERE IT IS:

Why waste time say lot word when few word do trick.

This is a famous quote said by Kevin Malone from The Office. I actually say this (word for word) a lot to my team and my coaching clients.

Here’s why this is my number one lesson learned right now:

I’m great at explaining things. I’m naturally a teacher. So, I can give very detailed instructions on how to do something, and there’s virtually no way to misunderstand what I’m explaining.

THAT IS, UNLESS…

…You don’t read my instructions. This is what I’ve learned: People don’t read. I’m not actually sure if people know how to read anymore, in fact. It’s becoming a thing of the past. As someone who reads 52 books every year, this makes me sad.

Related Post: What I’ve Learned From Working with Difficult People

Okay, no pity party for me today, The truth is, people, read when they want to read, but when they are using software, they don’t want to read. They want to push buttons that do things. (That’s how our brains have been rewired in this digital age.)

Here’s PodMatch’s real-life example of people not reading:

For a specific function in PodMatch, I wrote a 35-word instruction on what this button would do if pressed and how to use it and even had a secondary popup explaining that if you press “confirm,” you cannot undo this, and I included what else will happen.

Guess what? Every day we’d have people emailing in saying they pressed the button then pressed confirm and didn’t realize what it would do. I couldn’t understand because my instructions were flawless, literally a perfect explanation of what this would do. There was no humanly possible way to misunderstand it, that is unless you didn’t read it.

I tested this by changing it from 35 words down to 5 words, then the “Are you sure?” being another 5 words. Guess what happened? This problem no longer happened anymore.

The bottom line: You learn say less word to share point.

People will read less than 10 words, but not more than 20, so everything needs to be said in less than 10 words instead of more than 20 words. The shorter, the better – This will serve you well in your business venture!

Conclusion and takeaways for you about Building a SaaS Business:

  • Never use more than 10 words to explain what something is/does on your website unless vital.
  • Punctuation doesn’t matter.
  • Full/proper sentences don’t matter.
  • Appearing to be dyslexic is now a positive instead of a negative.
  • Always ask yourself, “What would Kevin Malone say?”