As a content creator, I am always searching for ways to increase engagement and bring more traffic to my website. All bloggers, authors, copywriters and content creators feel the same way. I recently came across 3 content elements that have been proven to increase organic traffic.

Organic traffic is what we all want, but very few of us ever achieve. The 3 content elements listed below will certainly help you on this journey toward gaining organic traffic to your website.

Related Post: 5 Ways That Blogging Can Organically Grow Your Brand

Recently a company named Fractl conducted a study which included 759 marketing campaigns over the course of four years. That’s quiet a bit of data, research and time!

Fractl reported that after all of these campaigns, the most successful of the 759 all had the fulling 3 elements included within them.

How can I increase organic traffic to my website?

There are three key elements that you need to include within your content in order to increase organic traffic to your website.

  • Emotion
  • Surprise
  • Broad appeal

Let’s look at each of these three elements in more detail. We’ll start with the easiest of the 3 elements listed above.

#1. Emotion

Definition: a natural instinctive state of mind deriving from one’s circumstances, mood, or relationships with others.

Synonyms: feeling, sentiment; reaction, response.

How to use: This is normally a response to current events, or strong beliefs. It’s heavily driven by a strong feeling toward something that you want to share with the world.

Related Post: 3 Steps for Getting More Visitors to Your Blog

#2. Surprise

Definition: an unexpected or astonishing event, fact, or thing.

Synonyms: shock, revelation, eye-opener, wake-up call.

How to use: This is often the twist you’ll add within your content. You never want to give this away in the title, meta description or opening paragraph. Make people get excited for it. You can promise to have a surprise, you just cannot give it away.

Now before moving into the 3rd element, I have to say that I do not agree with this one. I know that the Fractl is a large company with a great reputation and they spent a lot of time and energy to give us these 3 elements. But, I do not believe that broad appeal is the correct term to use. I believe it should be focused broad appeal. I’ll explain in my “how to use” below.

#3. Broad appeal

Definition:  covering a large number and wide scope of subjects or areas in a serious manner or urgently.

Synonyms: wide-range, urgent/earnest request, call, make a plea.

How to use: This would be better off as focused broad appeal You can never be all things to all people. If you do, you spread yourself too thing. You want to have broad appeal within a specific area that you focus on. No content will ever apply to everyone. Keep that in mind! You’ll get more traffic if you call out, broad specific types of people and situations.


As you continue writing content, make sure to add emotion. Don’t just give all facts or stats. Share why it matters to you. Write from the heart. Next, add a surprise for people something that makes them feel like Taylor Swift when they are reading your content. Add a great plot twist or how the topic you are writing about impacted you personally. Finally, make sure it is relatable to a focused group of people.