As image search becomes more and more popular in the search engine world, it is becoming more important for us to get the text right on our images.

Image alt text is something that most people are unfamiliar with. Here at Creating a Brand, we had some ideas and were seeing success with our attempts at ranking for images. However, we’ve not found any articles better than the article by Braden Becker of HubSpot.

He talks about what image alt text is, how to write it properly and why it matters.

Once we implemented his research and findings, we’ve seen massive growth in our organic image rankings on our blog images!

Read the article: Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO