How does spending less time on social media but still posting sound? In this episode, Kevan Lee covers how to automate your social media posts!
How to Waste Less Time on Social Media While Still Producing Results with Kevan Lee
What are some ways that you continue to grow your engagement? ?
Staying current with the trends, ie. Tools, features, general ways that social media is trending (more of a conversation than just posting). Our goal is authentic engagement.
What are some of the best ways to engage with your audience?
- Monitoring – paying attention to DMs and @ mentions – less than 30% of companies respond to everyone.
- Listening – being aware of conversations happening about your company or in your space.
How important is it to respond to DMs and @ mentions in a timely manner?
?It’s important to respond quickly, how quickly depends on the platform. Twitter is the most immediate expectation – less than an hour is the best. Over-all less than 24 hours on all platforms.
- There is no difference in reach and no penalties when posting with buffer vs. posting natively. (See the full report here: Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results).
Remember that blog post I referenced needing to change during this episode? Well, here it is: How to Automate Your Social Media Accounts While You’re on Vacation (It’s still pretty good haha)
Does responding quickly improve your engagement?
I’m not sure that it improves engagement with the algorithm but It does show that you are there and apart of the conversation.
Do you think it’s important for people to focus on one or two platforms or should they be on all of them?
Don’t feel like you need to be everywhere. Choose the platforms where your audience is most active. You can find this by looking at your competitors and seeing where they are most active and engaged.
As a company, you can still make a username on each platform and have that awareness, but not post all of the time. That way you can define the conversation around your brand on all platforms.
What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?
Stories are going to become bigger and bigger and more important – especially for products. Stories are quick, short, and very engaging they can be more personal and more interactive.
One last piece of knowledge.
Know why you are on social media. Have a plan for what you want to accomplish. Make sure your posts fit with your ?goals.
About Kevan Lee:
Kevan Lee leads the marketing team at Buffer, where he sets strategy, vision, and direction for how they acquire new users and how we build awareness. Kevan has helped Buffer grow from $5 million to $20 million in annual revenue; they’ve acquired 100,000 product-qualified leads per month and reach a monthly audience of more than 1.5 million.
How much time do you spend on social media every day? (Check your screen time!)