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In this episode, we learn how to use humor from a legendary leader – none other than Abraham Lincoln. Why is that so important for today’s leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel that people with a good sense of humor do a better job. Another study by Bell Leadership Institute found that the two most desirable traits in leaders were a strong work ethic and a good sense of humor. Want to attract more customers? Want to retain the best talent? Want to win over investors? Make them laugh!


Resources Mentioned in this Episode:

▶ Visit Jason’s website.
▶ Get a copy of Jason’s book, Marketer In Chief.
▶ Connect with Jason on LinkedIn.
▶ Ask Jason to be on your podcast, here.
✅ Next Step: The Secret to Marketing


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