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Many entrepreneurs skip setting up the legal side of their businesses which is a huge mistake. Here’s how to protect your brand from a legal perspective!

How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou


How much time have you spent focused on the legal side of your brand? Most people answer the same way, not much or not at all. I speak from experience; this can cause serious problems for you in the future if you don’t start off on the right foot from a legal perspective.

If you want to learn how to protect your brand, this episode is for you! Salma answered a list of questions that many of us have when creating our brands. Here’s a list of some of the questions that Salma and Alex covered.

  • When should someone begin focusing on legal aspects of running a business?
  • What if they are planning on creating a product but are just getting started?
  • How about when someone is just doing a personal blog, any recommendations for them?
  • What if someone’s business starts taking off and they are hiring staff, what should they do?

Related Content: These 3rd party Amazon sellers understand how to create a company from the ground up – Have you heard this episode?

  • How much should someone be paying for legal services?
  • Can someone draft legal documents themselves?
  • What about these online services that create legal documentation for you that’s really cheap?

No matter what you’re doing, start with a business plan. It’s important for your focus and the legal side of running your business.

About Salma Benkabbou

Salma Benkabbou is the Millennial Business Lawyer™. Salma is the founder of her downtown boutique law firm, The Benkabbou Law Firm, PLLC, where she Helps Entrepreneurs Protect their Creative Greatness™ through legal preventative measures. Her ability to help her clients strategize from a business perspective while protecting their ventures from a legal perspective has made her invaluable to her clients.

Salma is a licensed attorney in North Carolina, New Jersey, and Florida. She prides herself on being a trusted resource to her clients and to her community. She is a certified SCORE Mentor at the Tampa Chapter, a Subject Matter Expert for Operation Start-Up on business law and intellectual property. You can always find her educating entrepreneurs on the importance of protecting their business either online, as a panelist or via workshops in the community.

Resources Mentioned in this Episode:

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