Getting more traffic without spending money sounds fantastic! (Right?) Thankfully, we’re learning some new ways to do this!
First off, give credit where credit is due. Thank you, Neil Patel, for this wisdom. We’ve mentioned Neil Patel a lot on this blog. That’s because he’s the best of the best. Some of his knowledge inspired the following post. It’s too good to keep to ourselves, so we wanted to share it with you!
Whether you have a new website or one that you’re just looking to get more traffic on, we’ll all admit; it’s not easy. Today I want to share one, very simple, tactic that will help drive more traffic to your website.
Comment and respond to comments on other blogs (without spamming)
That’s it! Just post comments and respond to other people’s comments on websites other than your own. Let me explain how this works.
When he launched his competing site to TechCrunch, no one knew about him, and no one cared to listen to him as he was based in Scotland instead of Silicon Valley.
However, do you think that stopped him? Of course not!
So, what did he do? He went out there and commented on every competing tech blog. And not only did he comment, but he always tried to be the first commenter. (Is that even a real word?)
See, when you leave a comment on a blog, most ask you to put in your name, URL, and comment.
Assuming you are leaving valuable comments and nothing spammy, you’ll notice that you’ll get referral traffic in your Google Analytics.
This will be because a tiny percentage of people are clicking on your name when you leave a comment.
Moreover, considering some of the most popular blogs on the web receive millions of visitors each week, it’s not that hard to drive a fraction of a percent of their traffic back to your site.
The key with this strategy is to be one of the first commenters as that ensures your comment is at the top. The other key, of course, is that your comment must add value.
For example, if you own a marketing related product or service, marketing blogs would be a great place to comment. But what do you think will happen if you leave this kind of generic comment:
Nice post! Keep up the good work!
Nothing. On the flip side, if you put in some effort to write something that benefited the reader, you’ll have a chance at getting some traffic.
An example could be something like this:
I love this actionable tip on how to drive traffic to a new website without spending money. If you don’t mind, I wanted to add to the list of great websites to post comments on.
I’ve found the people interact very well in niche Facebook groups. If you find a Facebook group with the topic matching the customers you’re targeting, it’s a great place to engage!
I’ve increased traffic a lot by doing this – I recommend everyone giving it a shot!
Let me know how it works out for you. I love success stories. 🙂
Do you see what I mean by writing thoughtful comments that help people?
This tactic works!
Jared, who runs Skincare by Alana, still leverages this tactic today. When he and his wife launched their eCommerce store, they commented on other popular blogs and social sites when it came to all things skin related.
This helped them generate 931 visitors during their first week and 12 sales. I know it’s not a lot, but you have to start somewhere and grow from there.
As mentioned in the example comment above, social media is a great place. But not just Facebook, twitter and Instagram. Neil Patel has generated over 1.9 million views on his Quora responses. Here’s one of Neil’s recent responses on Quora:
You’ll notice that in Neil’s response he also linked out to his own site which drives traffic back to him.
The response looks long, right? It is. It seems like a ton of work. But, it wasn’t! Neil literally just copied and pasted the text above from one of his blog posts that he had published. (Google doesn’t penalize for duplicate content, FYI.)
In conclusion, I want to challenge you with something.
If you are going to use this strategy to increase your traffic, I want you to leave at least ten substantial comments per day. That shouldn’t be difficult or too time-consuming. My guess is that it would be 30-40 minutes per day.
I know you’ll begin seeing results within just a couple of days. This is a tactic that I recommend doing long term. (Add a reminder to your calendar to do this every day!)