Google’s Ranking Factors is a topic that is always trending. Marketers, content creators, web developers, SEO experts all seek to better understand how Google decides ranking.

Although there is no answer to this at this point, some of the basics (and most important parts) have been figured out. I just read an article from Search Engine Journal which I believe does a great job gathering 11 of Google’s ranking factors that are most important.

Click here to read the article written by Dave Davies.

If you don’t have a lot of time to read through the post, I’ve highlighted the main 11 points of Google’s ranking factors as found in the article. Enjoy!

11 Things You Need to Know About Google’s Ranking Factors

  1. HTTPS
  2. Site Speed
  3. Title Tags
  4. Mobile-Friendly
  5. PageRank
  6. Links
  7. Anchor Text
  8. Domain Authority
  9. User Intent/Behavior
  10. Geolocation
  11. Over-Optimization

I really liked the way that Dave ended this post. He said the following:

“In parting, let’s keep in mind that anything you think you know about the number of ranking factors is becoming more and more invalid with each step toward full integration of machine learning into Google’s algorithms. It may be that presently machine learning is only adjusting factors that are programmed by engineers, but it can’t be long before they are given the task of looking for ranking factors that are not yet considered and weigh them in. Basically, looking for common traits of a known-good result (or known-bad) and beginning to use them in its calculations. At that time the number of factors will not just be unknown, but unknowable.”

Related Post: My Prediction for the Future of Google Search Results

As Google continues to evolve and we continue to adapt our strategies and websites, it’s important (for now) that we continue to use and implement the above 11 Google ranking factors.