We’re all looking for ways to grow our traffic and convert more sales. (That’s what business is all about!) Well, Neil Patel (The world’s top marketer/SEO expert) recently shared a blog post containing 28 hacks for growing your traffic and sales. I found extremely helpful, so much so that I wanted to share the best parts with you.
In his post, Neil talked about how doing the opposite can help you drive additional traffic and sales. Here is what Neil said on this topic:
Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.
For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic.
Just think of it this way, that person didn’t buy from you the first time for a reason. You need to show them something different if you want them to convert into a customer.
– Neil Patel (From his post: https://neilpatel.com/blog/marketing-hacks)
Genius! It makes so much sense. Doing the same thing over and over again and expecting the same result is the definition of crazy. Don’t be crazy! Give Neil’s wisdom a shot.