The Biggest Mistake That the World’s Largest Companies Make

July 30, 2020 in Business

Have you ever noticed that many of the world’s largest companies seem to hit a wall that stops growth? I enjoy tracking these large organizations, and I see this prevailing trend of failure after a certain amount of success. This is what I’ve found to be the biggest mistake the world’s largest companies make.

In today’s post, I’m sharing my thoughts publicly… Again, these are just my thoughts. I’d love to hear your thoughts on this topic or on this post – I want to learn from you!

There is a particular reason that this happens, and it’s the biggest mistake that many of the world’s largest companies make.

When I say “the world’s largest companies,” I’m not talking about the ones we all think of, Amazon, Apple, Facebook, or Google. Believe it or not, there are other multi-billion dollar companies out there! These companies do a great job doing what I am going to talk about today. (Here’s a list by Forbes.)

The fatal flaw that happens to the world’s largest companies:

Are you ready? It’s going to blow your mind…

The world’s largest companies should NOT have a c-suite calling the shots. Having a human in charge is a flaw. Because, at the core, the human condition is that we’re all imperfect.

Once companies find their place among the world’s largest, there is no room for imperfection/mistakes; the goal is to become as close to perfect as possible (There is no such thing as perfection – Change my mind).

Here’s the solution to the problem:

Companies that reach billions of dollars in revenue every quarter need to develop a custom, internal, artificial intelligence data machine that controls the company’s direction based on REAL data.

Being a community builder, a believer in all people, this sounds a bit crazy, or even extreme, I know! But hear me out…

The problem is that these companies reach a size that they have unbelievable amounts of data at their fingertips. But when there is still someone at the top (CEO) making decisions, with emotions and flawed ambition involved in the mix, they make a very immature mistake.

The most prominent companies globally, Amazon, Apple, Facebook, or Google, are 100% data-driven, decisions are not made by a c-suite, a CEO, or in a boardroom. These businesses ACT on whatever the data is telling them to do. And this is why they have become successful.

The problem occurs when one person, or group, makes an emotional decision or has a “feeling” that turns into an action that the company takes.

We all praise the leaders of Amazon, Apple, Google, and Facebook, but the fact of the matter is, humans, do not run these companies. Each decision is data-driven. If more companies followed this model, they would succeed more as well.

Related post: How the Heck Did Jeff Bezos Do It?

Steps You Can Take to Build a Million Dollar Business

June 4, 2020 in Business

Let’s face it. We all want to build a million dollar business. The problem is that many of us don’t know the steps to take to get there. Here they are!

There are a million ways to make a million dollars.

First off, I know, I know… “Using your own quote, Alex?” It may be ‘uncool’ but I felt it fits this perfectly.

The truth is, there are more than a million ways to make a million dollars – Much of what has to happen is proper positioning.

Here’s what it takes to build a million dollar business:

#1. It starts with you.

I’ve been learning the power of making yourself unstoppable in life and business a lot in recent years. I’ve found a lot of success from applying what I’ve learned in this area.

#2. Focus and execute

You must be focused on what you plan to achieve, then GET IMPORTANT things done every day to get your closer to achieving your main focus.

#3. Learn how to develop systems

When you’re focused and executing at a high level, you have to create systems around the things you’ve accomplished so you can continue to focus on bigger more important (not urgent) things.


CALL TO ACTION:

If building a million dollar business is something you’re serious about wanting to do. This episode of the Creating a Brand Podcast will teach you what you can do today to begin building that million dollar business of your dreams!

Uncovering Your Cloud Nine Life with Jordan Gross

How to Build a Million Dollar Business with Kelly Roach

The Ultimate Guide to Leading an Effective Meeting

July 31, 2019 in Business

What you’re about to read truly is the ultimate guide to leading an effective meeting. We’re going to dive DEEP. This is a lot of content, so get ready and enjoy some great memes along the way.

You finally build up the courage to press that button, “SEND.” It’s the outlook calendar invitation to a meeting you’re hosting later this week. The invitation makes its way through cyberspace to a handful of team members within your organization. You immediately begin hearing the grumbling from your coworkers down the hall. “Another meeting, seriously?!” They exclaim, while reluctantly pressing the accept invitation button. The only coworker who is still happy is the one who will not be attending due to the dentist appointment he already has scheduled during the same time.

Okay, my example is extreme. No one would prefer to get a tooth pulled than attend one of your meetings. If your team hates meetings to that extent, you have a cultural issue. However, we all know the feeling to some extent. We’ve all been on the receiving end of the dreaded meeting invitation.

In this ultimate guide to leading an effective meeting, I’m going to cover the following:

  • Why meetings suck
  • The definition of a meeting
  • The purpose of a meeting
  • I’ll answer the big question: “Do we need another meeting?”
  • Five ways to be an effective meeting facilitator
  • 3-steps for leading an effective meeting
    • General Meeting Details
    • Meeting Agenda Template
    • Post Meeting Action

Why do work meetings suck?

Over the years, meetings have transformed from something productive into something ugly — Energy draining time thieves. Meetings have become a place for big egos to keep a pulse on the business. Alternatively, meetings have become a place to discuss office politics. The biggest takeaway from most meetings is the pile of work to get caught up on that’s been growing on your desk while you’ve been away.

the meeting is finally over meme

Have meetings always sucked? In short, no. If you look at the definition of the word meeting, they originated as something else entirely.

Definition of the Word Meeting: A group of individuals assembled to sync up on a project, collaborate, or brainstorm.

That doesn’t sound so bad, does it? Something must change if we want to begin leading effective meetings once again. It’s time to make meetings great again! (MMGA)

Make meetings great again Donald Trump Meme

I’m going to let you in on a little secret. People don’t hate meetings. People hate meetings that suck. Unfortunately, since most meetings are ineffective, people enter meetings with preconceived notions that what they are about to sit through is going to be terrible. Look at these stats about how much time is spent (wasted) in meetings. The sad truth is that the majority of meetings are terrible time wasters!

Thankfully this doesn’t have to be the case for the meetings we host. Leading an effective meeting isn’t difficult! Let’s dive into how we can host meetings that drive results.

To start, we must first determine the purpose of a meeting.

What is the purpose of a business meeting?

A meeting is an organized gathering of a group of people to come together to resolve issues, improve communication, promote collaboration, and synergy. Most of all, the purpose of a business meeting is to create connection among the team.

If you needed to summarize the definition of a meeting in a single word, it would be connection. Attendees of your meeting need to gain a sense of connection to the project, or purpose of the meeting. Connection promotes synergy between departments and interdependence among teams. Creating connection is always the primary focus (and reason) for a meeting.

If your meeting is not run in a way that promotes synergy among team members, you need to reconsider even having the meeting in the first place. This brings me to my first big point.

Do we need to have another work meeting?

This is an important question to ask every time you’re considering hosting a meeting. The answer to this question is no. You don’t need another meeting. Fewer meetings will lead to increased productivity. You only need to organize a meeting if the team needs to be connected around the same focus or objective.

If you were to ask the team at BaseCamp, they would tell you that you rarely need to have a meeting. And I agree with BaseCamp 100%. Don’t host a meeting for the sake of meeting.

Still with me?

We need to cover one more point before jumping into the actionable steps for leading an effective meeting. It’s you; the facilitator.

It starts and ends with you, Mr. or Mrs. facilitator

You, the facilitator, determine the entire temperament of the meeting. Here are some things that you must nail down if you want your meetings to be productive and drive results.

Five ways to be an effective meeting facilitator:

#1. Show up early.

  • Be the first person to arrive.
  • Make sure everything is in order.
  • Turn on the lights and make sure the room is a comfortable temperature.
  • If it’s an outdoor meeting, make sure weather conditions are conducive. If you’re meeting the team for lunch, reserve a table.
  • Test everything. (As someone who has attended many meetings where the first 20 minutes are spent troubleshooting technical difficulties, I can tell you that nothing is more annoying!)

#2. Don’t wing it.

  • Work out every detail that will be covered before the meeting.
  • Share high-level information before the meeting, so everyone knows what’s going to be covered. (Include these details in the calendar invitation.)

#3. Take notes or have someone else take notes.

  • Begin with the end in mind. We’ll cover this in more detail later, but taking notes is a must for leading an effective meeting. (It’s connected to the most important part.)
  • If you’re not a great note-taker, or you cannot take proper notes while facilitating, have a trustworthy attendee be the designated note-taker.
  • Do NOT have everyone take notes on what they need to accomplish. YOU need to assign tasks to people, even if they acknowledge during the meeting that they will take action or finish a required task/project. Again, you organize and summarize everything, don’t rely on attendees to remember what they are supposed to do after the meeting.

#4. Be open-minded to learning from the team.

  • Don’t host a meeting expecting to do all the teaching and wisdom sharing; listen to the team.
  • Be willing to learn and accept feedback from every attendee.

#5. Demand timeliness and focus.

  • If people are showing up late, remind them that they need to respect everyone else by arriving on time.
  • Pull the ‘talker’ aside. Every meeting has one. It’s the person that wants to get into the smallest details on a specific topic that relates to no one other than themselves in the room. Or they always have ten questions. Likely, this person doesn’t realize what they’re doing; they simply process information differently. I have some of these “small details people” my team. When they start getting into the details, I say the following: “Let’s talk about that right after this meeting.” – I usually end up spending ten minutes after every meeting with one or more of these individuals. This isn’t a problem though, connection is the purpose of your meeting, and if this is what they need to feel connected to the project/objective, so be it. Talking to the people who need more details or clarification after allows you to keep the meeting on time and focused.

Asking questions in a meeting meme

Here’s what we’ve covered so far:

Why meetings suck and how we can fix them through rediscovering the primary purpose of a meeting (connection). We talked about how you don’t need more meetings. And lastly, we talked about your role as the meeting facilitator. Now it’s the moment you’ve been waiting for. Let’s dive into the actionable steps for leading an effective meeting.

3-Steps for Leading an Effective Meeting:

  • General Meeting Details
  • Meeting Agenda Template
  • Post Meeting Action

Part One: General Meeting Details

Meeting details are essential to get right. You don’t want to skim over this section even though it may appear basic. Many meeting facilitators skip this part because THEY know the details. But their team does not. What ends up happening when you skip the details is that attendees begin asking you, minutes before the meeting starts, where it is, what it’s about, and what they need to bring.

Sharing meeting details also has physiological benefits. It allows attendees to mentally and physically prepare for the meeting.

#1. Establishing your meeting framework

There are thousands of different formats and styles for meetings. Far too many to mention in this post. If you’re interested in getting some ideas on this, Meeting Sift has done a great job laying out different types of meetings. Another noteworthy meeting format is what a former guest on the Creating a Brand Podcast, and active member of our community refers to as a Heads-Up Meeting. You can learn more about that here.

What format is best for leading an effective meeting?

Determining the best format for leading an effective meeting begins with understanding your secondary purpose/objective. (Remember: the primary purpose/objective of all meetings is connection). Ask yourself, “Why are we meeting?” Once you understand the purpose of the meeting, you can then determine your format. Another pointer here is to ask your key players for ideas and feedback. (This creates buy-in and gives you additional insight.)

How long should my company meeting be?

Determining the duration of a company meeting begins with knowing the objective of the meeting. Once you decide how long your meeting will be, make it shorter. Then take it a step further. End early. You’ll win if you keep your meeting as short as possible without rushing it.

Want to know the worst thing you can do? Have a meeting that runs overtime. Everyone hates that. Stay on task; keep it on time. Stay focused. Don’t allow the conversation to divert from the purpose of the meeting. People will love you if you keep your meetings short. Plan for it to run under time, then make it even less. People will sing your praises if you end all your meetings early. Under no circumstances should you run over on a meeting.

Long meeting meme

#2. Location matters.

Make sure you pick an excellent location to meet. Note: a conference room isn’t always the best space. Sometimes a quick outdoor walk, or meeting over lunch works better. It’s crucial to figure out the location after establishing the purpose. Some meetings need a conference room with slides. Other meetings need a fun environment. (Here is a list of cool ideas/places to have meetings)

#3. Schedule your meeting when most of the attendees aren’t busy.

Don’t schedule meetings around your schedule. Schedule meeting when you know the attendees won’t be in the busiest time of their day. Make sure you’re not hosting during “rush hour.” Also, I do not recommend meeting on Monday’s or Fridays. If the meeting you’re hosting is going to be a reoccurring meeting, daily, weekly or monthly, schedule a reoccurring calendar event. Make sure it’s always on the same day of the week at the same time. Consistency is your friend when it comes to scheduling meetings.

#4. Who will you invite to your meeting and why should they be there?

Despite popular belief, everyone doesn’t need to attend your meetings. This one was tough for me; I wanted everyone to hear me speak and learn from my vast and extensive knowledge (Yes, I’m being sarcastic). Only invite the people who NEED to be there. Keep your meetings as small as possible. Don’t let your ego get in the way and make you feel like you need a lot of people in the meeting. Less is normally more. Just make sure you have the decision-makers or the people that are getting the work done in the room.

#5. Share the point of your meeting. Make a clear expectation.

Include these details in your invitation. Make it clear why you’re meeting. Get buy-in! All my meetings have notes on the invitation/request to join the meeting which explains why we’re meeting, what we’re covering and what they need to bring. It helps everyone understand the purpose of the meeting. This is far superior to getting a meeting invite request with no details at all.

#6. Do something out of the ordinary

Sometimes, I’ll bring snacks to our meetings. Or I’ll mix up the flow completely. This helps people stay interested. It causes my meetings to feel less robotic or repetitive. People are never sure what they are going to get or what is going to happen in the meetings I host. Because of this, I know deep down attendees are always looking forward to our next meeting.

(BONUS) Name your meeting something other than “meeting.”

Many people don’t think about what they are going to call their meeting, so you end up with something like “Weekly Meeting.” Because the term meeting has turned into a curse word in the office, I recommend keeping that word out of the title. Uses a title like this instead: “Weekly Team Huddle.” If you want to get extra fancy and really spice it up, add the time if it’s a short meeting. “15 Minute Weekly Kickoff Huddle”

you get a meeting meme

Many businesses are catching onto this naming strategy. Searches for the words “meeting synonym” have become very popular in Google. People want to find other ways to have a meeting without saying the word. Here is a list I’ve compiled which contains my favorite synonyms for the word meeting.

What is another word for meeting?

Here is a list of the most popular and accurate synonyms for the word meeting. Use these words in place of the word meeting.

  • Demonstration
  • Forum
  • Gathering
  • Get-together
  • Huddle
  • Panel
  • Powwow
  • Rally
  • Roundtable
  • Session
  • Workshop

Or get even more creative. I.E., If you’re going to lunch, name it Triple B (Burgers Business and Bros!)


Part Two: Meeting Agenda Template

Leading an effective meeting is heavily dependent on the content. You need to plan. Creating a meeting agenda template is very important to the long-term success of your meeting. Plan to start and end every meeting the same way. Here is my meeting agenda template:

#1. Meeting Opener

  • Make your meetings fun! Just today I started the meeting off with asking if anyone saw any movies this weekend (My group loves to go to the theater). Someone mentioned a movie, and we started talking about it and making jokes. Although it was only 3 minutes, it set a more relaxed tone for the rest of the meeting. (Here’s a great article on the topic of making meetings fun.
  • Transition with company news. People love being kept in the loop. This helps everyone feel included in what’s happening internally.
  • Start with a short motivational video or quote that has spoken to you. (Share why you like it.)
  • Reiterate the purpose. Make sure attendees know why they are in the meeting and how it affects the entire company outside of the meeting. Be very clear about this. This is how people capture your vision. (This creates buy-in.)
  • Open with a question. (Related to the purpose of the meeting.) The idea is that you want people to engage and contribute. One thing that makes meeting suck is when only the facilitator talks the entire time.

#2. Meeting Body

  • Make your meetings educational and motivational
    • Honor a different member of the team each week. Give a highlight. People love to have their strengths pointed out.
    • Share problems, not just facts. Give people a way to add value. (And room to talk about their opinion.)
  • Share/rotate responsibility
    • Let someone else share or lead part of the meeting.
  • Allow people to chat (a little bit and only on-topic) remember, it’s about connection.
    • Leave space for healthy, on task, conversation, and creative thinking.

#3. Meeting Closer

  • Ask if anyone has any questions. Make sure people are heard and get to voice their thoughts. Consider calling out a different member each week. “Alex, do you have any questions?” It will cause the quieter attendees to speak up in future meetings.
  • Reshare the vision for the company or your department.
  • Motivate and inspire when you close. Everyone should be excited about what’s happening.

Meeting Agenda Template Disclaimer: Your meeting agenda template should be kept private. (It’s just to help keep you on track.) If attendees see your full agenda, it will feel less organic. When you share the calendar invitation, only include the high-level notes, so people feel a sense of flexibility, but you bring stability to the meeting itself.

I want to mention one last thing about your meeting agenda template. You need to let your personality show through the meeting you lead. If you don’t have an outgoing, bubbly personality, you better fake it. If your meeting is overly formal or stiff, people are going to dread it even more. You don’t need to intimidate people, it should be fun, and something attendees look forward to.


Part Three: Post Meeting Action

Post-meeting action is the most crucial part of every meeting. People will lose faith in you as a facilitator, and leader, QUICKLY if you do not assign post-meeting action. If you meet with people and nothing happens as a result, then your meetings are pointless. Although the purpose of every meeting is connection, the connection must be exercised after the meeting ends.

Waste of time business meeting

Imagine yourself as the director of a movie…

You’ve spent many months improving the script, training the entire support team, and the actors/actresses are prepared to execute their role. Everything is ready to go; everyone is on board. There’s just one more thing that needs to happen. You need to say the word “action.” If you sit there and never say the word action, nothing will ever happen.

Your follow up email is the action word. This is what sets everyone and everything into motion.

Here’s an important question to ask yourself before your meeting starts, “Who is going to take notes during the meeting?”

Early on, I mentioned having someone take notes. This is extremely important because no one is going to remember everything. You need to be sending a follow-up email to the attendees of the meeting. This email must also include action items for each attendee.

If no action is taken or no follow up is sent after a conclusion of a meeting, it was time wasted. Leading an effective meeting is all about the follow-up action. Everything covered in your focused meeting needs to be completed on time. If no one is taking action, you’re just meeting for the sake of meeting. (That’s the worst!)

Post Meeting Action Examples:

  • Send a full follow up email containing minutes and assigning tasks to each attendee.
    (If one of the attendees is never getting anything assigned to them, they don’t need to attend future meetings.)
  • Scheduled follow-ups are necessary to ensure that everyone is completing their assigned tasks.
    (This must happen before the next meeting. Don’t wait for a meeting to discuss progress.)

Remember, if you meet and there is no action or follow up, the meeting was pointless. The goal is to create and assign actionable steps to achieve before the next meeting. You need to see substantial progress, or there is no reason to meet a second time. Even if your meetings are fun, or just a walk, this needs to be the serious part. People need to know that you mean business and assigned action items must be completed.

I don’t always scare my employees, But when I do, it’s because they don’t complete their action items from meetings.

Leading an Effective Meeting Conclusion

Meetings suck, but they don’t have to. The 3-steps covered in this blog post are the formula for leading an effective meeting that will drive results. I encourage you to take this a step further. As you define and refine your meeting agenda, and how you see the best results, turn what you learn into a framework.

This is something I’ve done. I have a standard flow/framework for all my meetings. It’s turned into my effective meeting default. The best part is, it works in any industry and any job. It’s become part of my business expertise/tools. One benefit to working with Alex Sanfilippo is that you get to attend his effective meetings. (Yes, I’m referring to myself in the 3rd person.)

YOUR TURN! Start leading your meetings effectively. You’re going to be awestruck by the results your effective meetings yield. (And so will your team!)


What’s your next move for ensuring that you’re leading an effective meeting?

Why YouTube Would Never Make it in the Real World

January 7, 2019 in Business

YouTube is the second largest search engine, with over 1.8 billion users per month. It’s obvious why:

  • Everyone has access to YouTube.
  • YouTube has been around since the internet became cool.
  • YouTube is easy for helping grow your brand. (Creating a Brand currently has an active private YouTube community, but we’ll be launching one for the public in 2019!)

Aside from all of the benefits that YouTube brings to businesses and individuals looking to increase exposure and get noticed, it has an even stronger community. Active YouTubers love YouTube! However, that is where YouTube staff has failed.

You’re probably wondering about my title for this post. I want to explain why YouTube would never make it in the real world.

YouTube is as powerful as it is because it has been around since before social media was mainstream. They are (were) pioneers! However, if they were to launch today (the real world), they would fail. They would fail instantly.

Why? YouTube is beyond out of touch with their culture and community.

YouTube released their yearly Rewind video last week. It was awful. It didn’t reflect the community or culture that YouTube actually has. In fact, it is already the most disliked video on YouTube of all time. Every day the numbers increase. But, right now the video has 2.3 million likes and over 13 million dislikes. Way to go YouTube! If you were launching your business today, you would be an instant failure.

Can you guess what the second most disliked video is on YouTube is? (Answer below)**

A YouTube executive issued the following statement, “Honest feedback can suck, but we are listening, and we appreciate how much people care,” the representative said. “Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day. Keep the feedback coming, and maybe we’ll release a top 10 list of ‘Rewind dislike’ reaction videos.”

First off, if I were in charge of YouTube, I would fire this employee. This statement furthers my point that YouTube has no idea who their community is or the culture they’ve created.

Summarizing YouTube in an 8-minute video would be a simple task for anyone in their community.

I’m done with my rant about why YouTube would not make it in the real world today. More importantly, you need to know that this post is not to hate on YouTube. Here’s the takeaway:

Know that you will never make it in business if you do not know your company’s culture and the community built around it.

Here are three ways to ‘make it in the real world’ when you’re creating a brand:

#1. Be authentic.

There is a lot involved with being authentic, but I want to cover just one part of it. Owning up to mistakes. (We’ll cover more in later blog posts.)

Unlike YouTube’s executive who made excuses, you need to own up to your mistakes. A great example of this is Epic, the creators of Fortnite. They recently made a mistake. They misunderstood what their community wanted. However, instead of attempting to cover themselves and make excuses, they owned up to their mistake. Here it is: Epic says it ‘messed up.’

When you make mistakes, not if. Own up to them! Don’t cover them up. More than ever, your community wants to see you being authentic. People will forgive you for your mistakes if you admit to them.

#2. Develop Culture.

Culture is important. It starts with you. It doesn’t matter if you’re the leader or not. I’m not going to get too deep into this because it’s a big topic. We all need to know that culture is the most crucial part of creating a successful brand. You can read about it more in one of my recent posts, How to Create Systems to Grow a Healthy Organization.

#3. Understand the wants, needs, and value of your community.

If you ignore your community or misunderstand who they are and what they want. Your customers will leave. They will go somewhere else where they feel valued. At this point in the game, no one is leaving YouTube. But, if YouTube had just started, they would have no one on the platform. Love your community, grow it and be part of it.

Conclusion

Be authentic, own up to your shortcomings. In 2019, people want a community, not just another perfect name to follow. Develop culture. Culture is the deepest part of your business, focus on it and protect it. Be engaged with your community, understand what they want and need. They will love you for it. Get ready to make it big in 2019!


Here’s YouTube’s dreadful Rewind 2018 video… You’re going to hate it. Enjoy!

Why YouTube Would Never Make it in the Real World

** The second most disliked video of all time on YouTube is Justin Bieber – Baby ft. Ludacris. With 10 million likes and 10 million dislikes.