I Appreciate When Big Companies Make Mistakes, Here’s Why

September 25, 2021 in Big Ideas

It may sound weird, but I appreciate it when big companies (or small companies) make mistakes; here’s why I say that.

When a large organization or one that is very professional sends an email that has the wrong day of the week on it, or they send a link that doesn’t work, then have to send a correction, or say “hey girl” when I’m a “hey bro” I always smile.

I know that many people respond harshly and say, “It’s Saturday, not Friday, you douche!”

All due respect, people who respond harshly like that have a wrong perspective of what’s actually happening.

What’s happening is we’re being reminded that there is a human behind these big businesses.

Humans make mistakes; we’re all flawed.

Small companies and big companies all have one thing in common, at the end of the day, a human is signing off on something, which means mistakes are going to happen.

I personally sit back and smile when this happens, and if you don’t, I want to challenge you to change your perspective.

My Challenge to You Today:

Show some grace and remember how great it is that all of us are humans that are all works in progress. Be thankful for the human element involved in business and in the digital world, and be thankful for little mistakes, just as people have had grace for you when you’ve done something wrong.

So with that said, I hope you’ve really enjoyed reading this today, Tiffany! Thanks for reading. (I know your name isn’t Tiffany. Calm down.)

Read this: What I’ve Learned From Working with Difficult People

P.S. If you’re the angry, bitter person who responds harshly to the mistakes of others or when you receive an email that you didn’t want, you need to change if you want to enjoy your life. I don’t mean to fight fire with fire, but try smiling, it goes a long way, and it’ll lower your blood pressure. Seriously, calm down.

Everyone’s Worst Nightmare… Public Speaking (It’s Time.)

September 8, 2021 in Big Ideas

First off, Mark Twain needed a blow-dryer, brush and some product for that hair. Anyway. I love this quote that he shared:

There are two types of speakers: Those who get nervous and those who are liars.

Mark was 100% right with this quote! 🙌

I now have a love/hate relationship with public speaking. I love it because it adds value to other people, but it freaks me out every time.

You may be asking, “Alex, why do you keep on speaking?”

It goes back to the reason that I just mentioned about loving public speaking. I continue speaking because it adds value to other people. I’ll never stop!

Now I’m going to challenge you… If you aren’t currently speaking but have a message that would add value. It’s time to start!

Did your heart rate just elevate? Mine did the first time I realized I needed to speak.

I have 3 points to share with you:

#1. Get comfortable speaking. 😎

“The more you speak the more you speak.” Alecia Sanfilippo laughed out loud when she heard this quote. It may sound silly, but it’s true. The most you speak, the better you’ll get at speaking. As a result, the more value you will be able to add to the lives of others (Which is the ultimate goal!)

#2. Do it for them, not for you.

Every time I step onto a stage, the first thing I remind myself of is that what I am doing is NOT for me. It is for the audience. That takes all the pressure off of me to perform. Then, it becomes about them instead of myself. (This helps me more than anything!)

#3. Hone your craft.

We always have to be improving. During season 2 of the Creating a Brand Podcast, I recorded with the greatest pubic speaker I know, Clay Baird. Listen to this episode, it will help you: 13 Game-Changing Public Speaking Tips from Clay Baird


If you’re ready to overcome your fear of speaking or want to get your name out there more, the time is now. The Creating a Brand Podcast episode below contains everything you need to get started today.

Uncovering Your Cloud Nine Life with Jordan Gross

How to Land Speaking Engagements with Grant Baldwin

One Super Important Lesson I’ve Learned About Building a SaaS Business

April 22, 2021 in Big Ideas

On March 10th, 2020, I had the idea for a software as a service (SaaS) business called PodMatch. (Shoutout to Alecia for coming up with the name) My business partner, Jesse, and I launched the product into early beta on June 15th, 2020. Fast forward one year later, and we’re serving tens of thousands of members. Needless to say, I’ve learned a lot about building a successful SaaS business since our initial launch!

One Super Important I’ve learned about building a successful SaaS business:

I’ve learned a lot more than just this one lesson, which I will share later, but right now, there is one that is heavily weighing on my mind that I wanted to share with you because I know it will add extreme value to your business, no matter what kind of business it is.


Why waste time say lot word when few word do trick.

This is a famous quote said by Kevin Malone from The Office. I actually say this (word for word) a lot to my team and my coaching clients.

Here’s why this is my number one lesson learned right now:

I’m great at explaining things. I’m naturally a teacher. So, I can give very detailed instructions on how to do something, and there’s virtually no way to misunderstand what I’m explaining.


…You don’t read my instructions. This is what I’ve learned: People don’t read. I’m not actually sure if people know how to read anymore, in fact. It’s becoming a thing of the past. As someone who reads 52 books every year, this makes me sad.

Related Post: What I’ve Learned From Working with Difficult People

Okay, no pity party for me today, The truth is, people, read when they want to read, but when they are using software, they don’t want to read. They want to push buttons that do things. (That’s how our brains have been rewired in this digital age.)

Here’s PodMatch’s real-life example of people not reading:

For a specific function in PodMatch, I wrote a 35-word instruction on what this button would do if pressed and how to use it and even had a secondary popup explaining that if you press “confirm,” you cannot undo this, and I included what else will happen.

Guess what? Every day we’d have people emailing in saying they pressed the button then pressed confirm and didn’t realize what it would do. I couldn’t understand because my instructions were flawless, literally a perfect explanation of what this would do. There was no humanly possible way to misunderstand it, that is unless you didn’t read it.

I tested this by changing it from 35 words down to 5 words, then the “Are you sure?” being another 5 words. Guess what happened? This problem no longer happened anymore.

The bottom line: You learn say less word to share point.

People will read less than 10 words, but not more than 20, so everything needs to be said in less than 10 words instead of more than 20 words. The shorter, the better – This will serve you well in your business venture!

Conclusion and takeaways for you about Building a SaaS Business:

  • Never use more than 10 words to explain what something is/does on your website unless vital.
  • Punctuation doesn’t matter.
  • Full/proper sentences don’t matter.
  • Appearing to be dyslexic is now a positive instead of a negative.
  • Always ask yourself, “What would Kevin Malone say?”

What I’ve Learned From Working with Difficult People

February 16, 2021 in Personal Development

This post is a change of pace from what I’d typically write. I’m usually very positive and upbeat, and I’ll do my best to keep it that way. However, I will share what I wrote down during my reflection time today because I believe it may actually add value to many of you who regularly read my blog. (Thanks for that, by the way!)

The day I’m writing this in the morning after what I consider to be the most difficult day of running PodMatch.

Not due to any problems with the software, or with the members, in fact, everything is going very well in that regard, and we’re growing faster than anticipated.

Instead, it was my organic outreach to potential leads that got me down.

Before I jump into that, I want to share that I know I cannot control what comes my way or what happens to me, I can only control my response. Often, that is easier said than done. And this is one of those days that I struggled to do this.

Every day I email people that I’ve selected that I think would be a good fit to join PodMatch. I’m not always right about these people fitting, but I at least want to offer an invitation to them.

Occasionally I’ll receive a response from someone cussing me out. Others share that they are beyond angry that I’d dare even to email them. (No, I’m not exaggerating or being dramatic, I’ve heard exactly that.)

But yesterday was a new record of this sort of response…

A substantial portion of the people I reached out to responded harshly or pridefully. And it really got me down. Here I am the next morning, still thinking about all of this.

This morning as I’m sitting here writing this, still hurt from the conversations of yesterday, I’m reflecting and wondering people can be so rude and mean, then a quote came to my mind:

Hurting people hurt people.

The truth is, it’s been a rough past 12 months for most people globally. People are hurting as their lifestyles and businesses have changed. And I’m seeing that people are starting to take it out on each other.

Additionally, there’s a second problem that the world has created during this time. And in my mind, it’s the real pandemic that we’re facing.

It’s called entitlement.

Media, movies, and social media have lied to you by telling you that life is all about you. The truth is, it’s never been about you, and it never will be. (I know that’s a hard pill to swallow)

People believe they deserve more than they do and are more important than they are, so they view and treat others as less than.

This is no way to live life. If I’m describing you, you’re either already an angry, bitter person, or you’re on your way to becoming that.

(If you’re not sure if I’m describing you, here’s a quick test to find out if reading the last 3 paragraphs made you angry, then yes, I’m talking about you.)

Hurting people hurt people, and I’ve found that hurting people are normally entitled, people.

I’ve done my best not to take getting cussed out. Personally, I’ve done my best not to get offended when someone tells me how PodMatch is the worst service they’ve ever seen, but it’s not always easy.

The hardest part isn’t me getting attacked like that. It actually knows that the person emailing me saying these things is in a lot of pain themselves.

Empathy is the answer.

Learning to put ourselves in someone else’s shoes is a practice that is becoming more and more important.

Before you email someone, think about how you’d feel if you were on the receiving end before saying something.

The difference in sending the following two emails is minimal from a effort standpoint. (Please note: this was an email that I received from someone, with, in fact, more cuss words in it.)

“F*** off you stupid piece of s*** I don’t need your service or ‘kindness. Don’t you ever email me again or waste my time like this.”

OR what could have just as easily been said would be this:

“Hey, thanks for reaching out; I’m not interested at this time and super busy right now, so I won’t be able to respond again. Thanks!”

Again, minimal difference regarding the effort needing to go into these emails, but the second email is the one you’d like to receive as a response.

Or how about a 3rd option, the one your momma taught you:

If you don’t have anything nice to say, don’t say anything at all.

I’ve decided to be empathetic toward others; even when I receive these mean, harsh emails, I respond kindly. Not because I want to win them over, but because I believe love is the only answer.

Quick side note: you should listen to this episode if you’re enjoying this blog post!

Yesterday, responding in love was difficult for me. And today, I feel that carrying over.

I know this post is random and not one I’d usually write, but I couldn’t get it out of my head today. Yesterday was a bad day for me, which is a way for me to process what I was dealing with. And I realize that it may actually help some people. That’s why I decided to share it.

Hurting people hurt people.

If you’re struggling right now, you’re not alone. My best advice to you is to begin spreading love, not hate. When you’re kind to people, you feel better.

Don’t be entitled. We all started from nothing. If we’re further along in our journey, let’s help others get to where we are right now. The day you feel like you’re worth more than someone else is the day you begin falling from your success.

Be empathetic. Remember, you’re not the only one hurting. Treat someone the way you’d like to be treated. Love people for who they are, not for what they do.

As I conclude this post, I’m picking myself up. I‘ll continue to serve the world as I feel called to do. Making sure there’s love in every email, text, and call that I’m part of.

My takeaway is to remember to love people. Love everyone, they’re hurting, their lost, they just need to be loved. I think back to the Bible verse that I’ve based my entire identity upon, “Love God and love people.” This is what I’m going to do today! Love those that God places in my path.

Thanks for listening to me vent!