5 Things New Podcasters Need to Know

I'm So Glad You're Here! I struggled when I launched my podcast for one main reason. I did it alone. I didn't think about seeking out a coach, or even looking for wisdom from others. I just decided I was going to go for it! Guess what? It didn't turn out so great. I crashed and burned shortly after starting.

I took a break for a while before launching a second show... But the second time around, I did what you're doing, which was seek advice! I'm so glad you're here because you're going to avoid some of my mistakes. Thank you for allowing me to add value to your podcasting journey.


Here's what we'll cover:

Setting the Expectation

Clarity and Defining Your Why

How to Decide Where to Focus

How to Profit from Your Audience

How a Podcasting Community Helps

The #1 Key to Podcasting Success

 

⚠ Recommendation before you start: There's an alternative version of this guide (still 100% free) that allows you to save your progress, ask questions, and see related resources. 👉 Click here to go through the free premium version of this guide.

Setting the expectation

This is not one of my 5 points, but before we get into things, I need to set an expectation that most new podcasters get wrong. What I'm about to share with you, I mean this in the nicest way possible.

- You aren't going to get rich from your podcast alone.
- You're not the next Joe Rogan
- "Build it and they will come" does not work with podcasting.

  • Now, I hope that I'm completely wrong with the 3 things I just mentioned, but with 99% of podcasters, what I said is true.

Here's the truth about podcasting:

  • Podcasting is 'top of the funnel' if you want to make money, you need something more.
  • You're going to have to work really hard to get listeners - It's no simple task.
  • It's one of the more difficult/time consuming forms of content to produce when it comes to return on investment. (There are easier ways to make money)

I don't say this to discourage you...

I call podcasting, "a labor of love" because it's extremely fulfilling knowing that you're adding value to others. If you have the passion. GO FOR IT! Stay encouraged and excited about it, just keep the expectations realistic.

Clarity and Defining Your Why

The most important thing you can do with your podcast is start with WHY you're doing your podcast in the first place. What is the purpose of it?

The most effective way to discover this answer is NOT by looking up what everyone else is doing, or by enrolling in a course or asking your friends/family (Although all of those things are great).

"When you know you're WHY you'll know your WAY." - Michael Hyatt


The most effective way to discover your why is through the act of self-reflection.

"...Okay Alex, what does that mean?"
I'm glad you asked!

Here's the steps for finding your why when it comes to your podcast:

#1. Grab a notebook and pen. (Yes, a real pen and real paper.)
#2. Put all electronics away. (No technology can be with you during this!)
#3. Go somewhere that inspires you the most (A coffee shop, the beach, the mountains, anywhere)
#4. Block out the time to be alone in this place for a set amount of time.
#5. Ask yourself "Why am I getting into podcasting?"
#6. When you write down your answer, ask yourself, "Why?" you wrote down that answer.
#7. Then ask yourself "Why?" you wrote down that follow up answer.
#8. Then ask yourself "Why".... Repeat this as many times as you possibly can until you get down to the core of your answer.

Here are two things to keep in mind when self-reflecting to find your why:

Remember, your why should never be selfish. It should have other people in mind. Take 30 minutes to listen to this podcast episode: Discovering Purpose and Meaning for Your Life with Sho

 

Those who reflect the most, gain the most clarity, and those with the most clarity, win the most. This should be a regular practice in your life/business. For me, I reflect daily and weekly I focus on clarity. I can tell you that most of my success has come from this simple practice.

How to Decide Where to Focus

My favorite way to describe the word focus is to share the acronym that Robert Kiyosaki uses for the word: FOCUS = Follow One Course Until Successful

BOOM! How powerful is that?

If there's one thing that I've noticed that podcasters struggle with, it's the ability to focus on what matters most.

There is so much noise that everyone says you need to focus on. Here are some common examples that I'm sure you've already heard:

  • You need to do a video podcast (and start growing your YouTube!)
  • You need an Instagram (post stories every day!)
  • You need to be posting on Twitter (at least 10 times per day!)
  • You need to focus on Facebook (and be in multiple facebook groups and have your own facebook good for your listeners)
  • You need to be finding people to collaborate with on LinkedIn (send 20+ messages out per day)
  • It's time to get on TikTok (That's the future - You better be funny!)
  • Start attending podcasting conferences and speak at them if you can.
  • Make sure to have a blog for your show (post show notes and also work on some exclusive content)
  • You need an online course (Start selling courses to your listeners!)
  • You need to write a book if you want to be taken seriously!
  • ... AND about 100 other things you've heard.

Here's the truth. NOTHING above matters AT ALL. It's all 100% pointless.

The only thing that matters is discovering what is the most meaningful next action you can take for your podcast/audience, then FOCUSING on that ONE THING.

I'm in the middle of writing a book on the topic of meaningful work and through my research, I can tell you that you're better off finding the one thing you're good at (and that's working) and focusing only on that. Worry about the rest later!

Only you can know where to focus. But when you figure it out. Stick to it! Add more later when you have the capacity. Don't spread yourself thin - And don't listen to others that talk about how busy they are.


HOW TO DECIDE WHERE TO FOCUS:

Find the most meaningful thing you do that drives the biggest result and only do that one thing.
If you're not sure what that one thing is, try a few. Then evaluate the results until you figure it out.

How to Profit from Your Audience

Each of us must be focused on self-improvement and business development. There are a lot of voices out there that will tell you what to do with your business and how to grow yourself personally.

But, as a podcaster, you have unique access to a high class of people.(Did you know that podcast listeners generally have a higher education and yearly salary than people who don't listen to podcasts?)

The best thing you can do for your podcast, and yourself, is find a way to listen to your audience. This will also lead you to being able to profit from them.

Here's how your listeners can help you, help them:

#1. They give you direction (Go back to Clarity and Defining your Why)
#2. They tell you their problems.
#3. When you learn their problems, you can create solutions
#4. You can profit from those solutions.

Check out this podcast episode, it's a seriously powerful perspective: How to Start a Business That Makes Money


Instead of coming up with your own ideas for products and services, ask your audience what they are struggling with. Ask what they need from you. You'll be shocked what you learn. If enough of them are saying the same thing - Make a solution for them! This is how you profit from your listeners.

How a Podcasting Community Helps

Community is POWERFUL. There's a quote from Helen Keller that I absolutely fell in love with:

"Alone we can do so little, together we can do so much."

I've found this quote to be 100% true, all the time.

Podcasting can be one sided. You don't receive reactions from your audience and most of them, you'll never hear from at all. Because it's a bit of a lonely industry, it's important that hosts stay together.

You will grow faster when you are around like-minded individuals.

Here's some good news for you...

Seeing that you've enrolled in this course, it means you're part of the PodMatch Community!

This community has multiple topics that will help you grow faster and go further without wasting time and money in the process. It's been powerful for me.

I encourage you to STAY ACTIVE in the community. As you learn, teach others. When you have questions, ask people in the community. (The worst thing you could do is go through this course and never come back.)


Remember, together we can do so much. Make sure you stay connected to other podcasters - It's going to help you a lot!

The #1 Key to Podcasting Success

This lesson has probably been in the back of your mind since the introduction, hasn't it?

Here it is..."The ultimate secret to podcasting success" Are you ready? ... I don't think you are. Kidding. Here it is. The #1 most important key to podcasting success is this:

Consistency.

Consistency. Consistency. Consistency.

Not long ago I was speaking to one of the most successful names in the podcasting industry. (He makes millions of dollars a year and has millions of listeners every month) We were chilling on a pretty low key Zoom conference (just the two of us) and I told him the following:

"Hey bro, I admire what you've accomplished. I have goals to do what you've done."

He said, "Honestly man... I've listened to your podcast. It's super good. I only have one thing on you. Do you know what it is?"

I quickly responded by saying "No" (then waited eagerly for his response.)

He said, "I've been doing this for 7 years longer than you have. If you stay consistent, I have no doubt you'll be where I am or even further."

DID YOU CATCH THAT?

One of the most successful podcasters told me that all I need to do is stay consistent. (Of course I know I also need to focus on getting better for my audience and solving their problems like we already talked about)

This seems to simple to be true, doesn't it? ... Well, guess what doesn't lie? THE NUMBERS. So, I decided to check if consistency really is the big ticket item for podcasting success.

Here's what I learned from podcasting stats:

  • There are 1.5 million podcasts on Apple.
  • Out of that number only 650 thousand have posted an episode in the last 90 days. (Meaning, there are only 650k active podcasts)
  • Out of the active podcasts, only 330 thousand have posted more than 10 episodes.
  • The number of shows that have more than 100 episodes are substantially less (could not find the actual stat)

But here's the deal... if you set a new episode release schedule and consistently hit that goal until you reach 100 episodes, there's almost NO ONE that hits that level.


This lesson is intended to motivate you. Stay consistent. Don't stop. If you believe in what you're doing, keep on going. You will achieve your goals. You will change the lives with what you're doing with your podcast.

I'll end with this quote from Jerry Rice:

“Today I will do what others won’t so tomorrow I can do what others can’t."

Other's wont stay consistent. But you will. And because of that (over time) you will become a successful podcaster! KEEP IT UP!

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"I hope that this guide served you well in your podcast guesting journey. If you have any questions, I'd love to hear from you!" - Alex Sanfilippo

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