12 Steps for Being a Great Guest on Podcasts (And How to Get Booked)

The following 12 steps will teach you how to stand out and get noticed in the busy world of podcast guesting without wasting time and money in the process.


Here's what we'll cover:

#01. Start with why

#05. Get high quality photos

#09. Reach out to get booked

#02. Get the right gear

#06. Build your 'one sheet'

#10. Add a ton of value

#03. Craft a powerful CTA

#07. Create a public profile

#11. Don't talk to much

#04. Write your bio

#08. Filter through shows

#12. Be the favorite guest

 

⚠ Recommendation before you start: There's an alternative version of this guide (still 100% free) that allows you to save your progress, ask questions, and see related resources. πŸ‘‰ Click here to go through the free premium version of this guide.

#01. Start with why

β€œWhen you know your WHY you will know your WAY.” – Michael Hyatt

The most important thing you can do before attempting to get booked on podcasts is to start with WHY you want to do so in the first place.

A few wrong reasons to be a guest on podcasts:

β–Ά You want to get rich.
β–Ά You want more people to know who you are.
β–Ά You want people to buy your stuff.

Now you're probably saying, "Alex, what the heck? What's the point then?"

We always start with why... Your 'why' must be deeply connected to the service that you provide to the world. What do you uniquely offer/do to help others? (What is your purpose?) Once you've figured out how you add value to others and you articulate it well as a podcast guest, the recognition, sales and profit will follow. Remember, it's all a byproduct of serving others.

YOUR ACTION STEP IS THIS πŸ‘‰ Figure out your why, get as clear as you can on it before moving forward.

#02. Get the right gear

Regardless of what some people may tell you about podcasting gear, you don't need a dedicated recording studio or expensive mics, lights, and cameras for podcast guesting. You can get everything you need for under $100.00. πŸ€‘

The secret is the environment where you're recording, not so much the gear. You can have the best mic in the world, but if the AC is on, it's going to sound bad. And you can have an awesome camera, but if the kids are fighting right behind you, the video won't be used by the host. (Actually, that would be super entertaining!)

I will say this: Make the small investment. Do not use your iPhone earbuds as the mic and don't use the default built-in-camera on your laptop. This small investment will cause you to stand out!


My friend, Erick Gerber posted a great article about this step titled, 'The Ultimate Podcast Setup Guide (For Guests)' if you want a deeper dive on this step, read through this!

USB Mic (βœ” View Recommended Mic)

Get yourself a simple USB mic that connects directly to your computer. Most people cannot tell the different between a $50.00 USB mic and a $700.00 studio mic.

HD Webcam (βœ” View Recommended Webcam)

An HD webcam doesn't mean a DLSR camera or something 4k. An HD webcam will make you stand out among those that just use the build-in laptop camera.

Streaming Internet

This is the most expensive part of podcast guesting, although, you likely already have what you need. You must have a stable, internet connection with streaming capabilities.

Turn off the AC

This is a simple trick that many people miss - Turn off the AC before you get started. It removes the majority of the static background sound.

Create an uninterrupted (echo free) space

You do not need a studio, but you do need to make sure you have an echo free space and also one free of interruptions.

#03. Craft a powerful CTA

Your Call To Action (CTA) is what will make or break your success as a podcast guest. Where are you asking the listeners to go? What do you want them to do? Telling them "Oh just look me up on social media" isn't a good answer.

Create a single destination that serves as your CTA landing page that hosts should send the listens to. It can be a page on your website, a product, service, or even just an email newsletter signup - What's important is that it's ONE THING/ONE PLACE.

IF YOU DON'T HAVE A CTA CRAFTED YET... Because this is such an important topic, I have another guide (don't worry, it's also free) that you should go to if you do not have your ideal 'guesting CTA' created yet. If this is you, and you don't have your CTA yet, take a break from this guesting guide, and go through this one first: πŸ‘‹ Designing the Ideal Podcast Guesting CTA 

#04. Write your bio

When you write your bio, don't make it super long. If you cant Tweet it, it's too long! Here's the secret to a great bio: Know that it's not for you. Position your bio in a way that it adds value and gives hosts an idea for talking points to launch into. Many hosts will read the bio you provide before starting the interview. Keep it short, interesting, and engaging.

πŸ’‘ Pro Tip: Your bio is not your resume! ... Or life story.

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#05. Get high quality photos

Make sure to have high quality pictures of yourself. You don't necessarily need to hire a professional photographer. If you have a smartphone made after the year 2018 then the built-in camera can get you something that is high enough quality.

Don't skip this step. I promise you'll get booked more if you have good pictures of yourself. All hosts are going to request pictures of you. Also, don't be lazy by using a 10-year-old picture... Get something new! πŸ˜€

Here are some guidelines if you're using your phone to take a picture:

  1. Don't use a selfie

    Make sure the picture is taken by someone else, directly in front of you. Not one with you holding the phone!

  2. Don't use a cropped photo

    Don't use a picture that was taken when you were with a group now you just crop yourself out of it.

  3. Leave some space around you

    Don't be so close to the camera that hosts cannot add words around you, leave room for them to be creative.

#06. Build your guesting 'one sheet'

What should be on your one sheet? I've done a ton of research on what makes the best one-sheets. and I've found that there are 8 things that you need to make your one sheet great again. #MOGA

Before moving on in this guide, please take the time to fill out the downloadable one sheet. This 6th point is extremely important not to skip! πŸ‘‰

One Sheet Template

This one sheet template is a free download containing the 8 questions that need to be answered plus instructions for how to fill each out. (THIS WILL GET YOU BOOKED ON PODCASTS!)

FREE DOWNLOAD NOW

PUTTING IT ALL TOGETHER AND GOING PUBLIC

Before we transition this guide to the interview portion, we first need to put everything we've covered together in a public place.

#07. Create a public profile

Having a public profile is beyond important. All hosts are going to ask to see your one sheet. It's best to have it somewhere on the web for them to see it. It's even better when they can book you straight through your one sheet.

I'll tell you this, building a public one sheet can be a lot of work if you don't have any experience with this type of thing. But, I have a simple solution for you. It's called PodMatch!

The best part about PodMatch is that it's the only platform that uses exactly the same information that you already provided in the first 6 steps of this guide. Literally the exact same questions! PodMatch is a free, public facing one sheet, solution!

But wait, there's more... It's also the quickest way to find podcast hosts that are looking for guests. I'll explain this more further into this guide. But for now...

CREATE A FREE PODMATCH ACCOUNT

Example One Sheet: Alex SanfilippoHere is my PodMatch one sheet that I created and that I send out to all podcast hosts that want me to be on their podcast.

imagePRO TIP: I redirected my 'name domain' (AlexSanfilippo.com) straight to this page!


Create your free one sheet using PodMatch before moving on to the next step!

#08. Filter through shows

Not all podcasts are create equal. Meaning, not every podcast is a good opportunity for you to be on. It has to be in your niche or your area of expertise. This is super important, make sure to get this, or you'll just be wasting your time.

I've been invited on many different comedy podcasts... I don't actually know why, because I'm not that funny. (That was a joke. Did you get it? ...See my point?) When I initially started getting invited on random podcasts, I was excited about it! So I was saying yes. But then I realized, I was wasting hours every week and seeing no return on investment (ROI).

I recently had someone tell me that they were never going to be a guest on another podcast again because they had never sold a book by being a guest. They thought it was a waste of time. The truth is, that's only the case because they were showing up on the wrong podcasts!

Guests on my podcast have always reported getting many sales of their books by appearing on my podcast. And that's because, mine was the right fit for them!

The point here is to make sure that before you say yes to a host about being a guest on their podcast, make sure their audience is who you can add value to, and also earn business from.

HOW I DO THIS... I use PodMatch because it automatically matches me to with podcast hosts that are a good fit so I don't have to play the guessing game. I can see all of the details in one place without wasting time.

#09. Reach out to get booked

I'm going to tell you the truth about this guide you're going through. Some people have complained after going through it that they did not receive invitations to be on podcasts. No one was booking them. There's a reason for that, let me explain...

Just like anything in life, you only get out of something, what you're willing to put into it. The same is true with podcasting!

Yes, I've been on over 100 different shows in less than a year, want to know my secret? I reach out to the right podcasts (See #8 above) and ASK to be a guest. I send them my public profile link.

It's all about the outreach! πŸ‘‹

I'm going to give you one final tip for your initial outreach message. (I cover more of this in the last step of this guide) Make sure the initial contact you make with them is a short, unique, message that is straight to the point. Don't send your resume, or a book.

I can promise you, the shorter the ask for being a guest the better your chances of getting picked up. Make it easy for hosts to determine if you'd be a good fit or not!

I understand the temptation of having a default outreach message that you can copy/paste and send to everyone; but I'm telling you, don't do it!

Best places for guests to find hosts:

βœ… PodMatch
This is easily the most effective, efficient and affordable way to find podcast hosts looking for guests like you. (Hopefully you already set up your account like I mentioned in step #7 of this guide. If not, click here to take a break form this guide to do it now!)


βœ… Hire a booking agent
If you want the red carpet treatment for getting booked on podcasts, a booking agent is the answer! This is the most expensive option, but if you have the budget, it's worth it!


βœ… Direct messages via social media
This is the barbaric option, but it works! You can find a ton of great podcast hosts on LinkedIn especially. Reach out to them via DM and see if they are looking for guests!

#10. Add a ton of value

When you're a guest on a podcast, your not there to sell. You're there to add value. Don't show up to push your product or service.

What I'm sharing is not a popular opinion. In fact, some people teach the opposite. But here's what I've learned...

When I don't push my podcast (Creating a Brand) or my service, (PodMatch) the hosts do it for me. And guess what? The listeners trust the host more than they trust me!

Something that I've repeated on almost every one of the 100 podcast I've been on in the last year is this:

"I seek to be a person of value, not a person of profit."

When you add value to people's lives instead of trying to sell them something, they want to work with you.


Here are 3 ways to add a ton of value:

The 3 Rs of Content

Make sure you're being Real, Raw and Relevant. Real: be yourself. Raw: share the messy details and feelings. Relevant: Make sure it matters to who's listening!

Clearly Answer Questions

When a host asks you a question, answer just that question. Then let them ask a follow up if it's needed. This helps the audience follow the conversation.

Give Practical Advice

Make sure what you share matters to the listeners. Give them some practical actionable steps to take. The should be compelled to action after hearing you!

#11. Don't talk to much

Talking too much will never get you recommended by hosts. If a podcast is always 25 minutes and you talk for 45 minutes - You just made a hosts job a pain in post production editing.

PRO TIP: Ask a host how long the recording should be. Then start a timer on your end to make sure you keep that time in mind.

"Blessed are the short winded for they will be welcomed back." - Clay Baird

Sounds like it should be a Bible verse, right? It's not. But it is true!

What You Should Do: Talk in Soundbites
Share your point in the fewest words possible. Imagine the host wanted to make an audiogram with the words you're saying. Keep it short, and powerful so they can do that!

#12. Be the favorite guest

Make it a goal, every time you're a guest on a podcast, to be the hosts favorite guest they've ever had. You want them to be so thrilled they interviewed you that they want you to come AND they are willing to introduce you to other hosts.

Make sure to careful look through the 4 questions I've listed out here. Even ask yourself these things right before getting started.

In addition, make sure you communicate well before the interview, show up on time, and be ready to record.

If you're serious about becoming the best guest you can, consider the additional resource below where I share 5 ways to become every hosts favorite guest. These are the things I've learned after being a guest on more than 100 shows. πŸ‘‡

Ask yourself these questions to get into the right mindset:

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"If I were the host, what would I want from me?"

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"What does the audience expect from me when I talk?"

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"Am I fully focused on this interview?" (No distractions)

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"What do I bring to the table today that no one else does?"

5 Surefire Ways to Stand Out as a Podcast Guest (And Earn Customers)

In this premium online short-course, I share the 5 main secrets that I've discovered. Each of them have helped me stand out as a podcast guest. Including, how to be every hosts favorite guest, how to add value to the audience, how to drive sales without being 'saley', and more!

SAVE 30%
Premium Online Course
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  • WHAT YOU'LL LEARN:
  • 2 Ways to Help The Host
  • 2 Ways to Engage Listeners
  • 1 Way to earn more business
  • 1 Way to grow your influence
  • 5 Ways to be remembered!

"I hope that this guide served you well in your podcast guesting journey. If you have any questions, I'd love to hear from you!" - Alex Sanfilippo

Ask Alex a question:

Chat with me and with other podcast guests/hosts in the PodMatch Community. It’s free and I highly recommend that you take advantage of this powerful community! ❀

Click here to DM Alex now Β»